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Website Design Tampa
"Tip of the Month"

 

The Value of Web Site Design
Search Engine Optimization Services

  
What do we mean by  “Search Engine Optimization?" 
How can a company or organization select a quality consultant to assist in website promotion, increased traffic & rankings  . . . . the cornerstone of SEO?


Greatly Increase On-Line Success with Search Engine Optimization
It's the dawn of a new realization for companies with a website design.  Many companies with an existing website, may now realize that they are not getting business leads from their site, or possibly not getting as many as they have in the past.  The following basic facts may help you gain an understanding and basic information about website promotion and search engine optimization.

Search Engine Optimization Defined
Search Engine Optimization is a very technically complex field, which implements a number of website strategies to increase the rankings and traffic of your site (when key words are typed into internet search engines such as Google, Yahoo, etc);  thus often dramatically increasing website traffic, rankings, business leads, and potential customers that may contact you as a result.  It is also referred to as Web Site Promotion, and Website Positioning or Placement.  A quality SEO company can assist in making a dramatic difference in the business results potential of a website.

Different Search Engines Yield Different Rankings
Google, Yahoo, Bing, AOL, and Netscape are considered to be the 5 most popular search engines, with Google accounting for over 30% of all search results.  Google continues to be a popular search engine.  But each search engine uses different ranking algorithms (or technical equations) to determine how highly to rank a site for various key words phrases.  As the engines use different algorithms, the results will vary from engine to engine.  Google admits to applying over 100 different algorithms in ranking websites, thus you can see why SEO is such a technically complex process (when it's done right!) 

ALSO - the major search engines are constantly changing their ranking algorithms,
and new sites are constantly entering the marketplace - thus rankings of a website will change over time. Search Engine Optimization must be an on-going process to address the on-going algorithm changes, as well as increasing competition from other websites in the same business segment as yours may be . .  .

What is a "Natural Search" Relative to Search Engine Results?
A natural search result is the resulting list of websites that come up when you type a key word phrase into a search engine such as Google, Yahoo, etc.  They DO NOT by definition come up underneath the "Sponsored Results" or "Sponsored Sites" listed by the search engines.  Natural results searches are websites that come up based on search engine optimization as described above.  They come up based on their own value and validity as determined by search engine algorithms.  Another term used to describe a "Natural Search" is an "Organic Search" Result.

MOST IMPORTANTLY - internet surfers strongly tend to view Natural Search Results as more credible and trustable than Sponsored Results.   The goal of search engine optimization is to increase rankings and traffic that are obtained by "Natural Search Results" within the search engines.

How About Pay Per Click and "Sponsored Results"
Many Engines, including Google, Yahoo, MSN offer pay per click programs, and those companies which purchase a pay per click program will appear in "Sponsored Results" for different search phrases.   How does this work?  You contract to pay a certain amount of money to appear in the sponsored results.  Let's say you sell website designs, and offer to pay $1.15 every time someone types the keyword phrase "website designs" into the search engine Google and clicks on your site.  First of all, whoever is bidding higher than you will be shown higher in the Sponsored Results.  It's basically a bidding war, and whoever pays the highest amount is shown first, and so on.  Every time someone "clicks through" to view your site under the Sponsored Results for 'Website Designs", you pay $1.15.    If 1000 people did this during an entire month, you will receive a bill for $1150 for that month alone.  It can be costly!  Although "Pay Per Click" results can produce business leads, the price tag can be significant.  In contrast to Natural Search Results (as explained above), there is no fee associated when someone clicks on your site, if the site comes up under the "Natural Search."

Hiring a Company to Assist you with Search Engine Optimization
Many companies offer this service, but it is extremely important to select a credible company that will provide you with an excellent return on your investment.  Get results and proof of performance before you hire a website optimization company.  Get several references and don't be afraid to call them to ask questions about how much business and potential customers they have gotten from retaining the SEO firm. What traffic and ranking increases have their optimization customers gotten from their SEO program?  Search engine optimization is very technically complex, and if you don't do a thorough job on the front end in selecting you may waste thousands of dollars! 

SEO can be very time consuming and technically complex to implement for a website design. 
It requires an investment, but the investment can pay off many times over if an excellent job is done! Take your time and research the alternatives.

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Tampa Bay, Florida Office:
JCR Enterprise, Inc.
P.O. Box 1824
Oldsmar, FL 34677-1824
Phone: 727-510-9704


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