The Value of Acquiring Links to your Website

It is somewhat common knowledge that search engines track how many other websites link to your web design URL.  Why do they do this?   For many of the major engines (such as Google, Yahoo, and MSN) how many sites link to you is a determining factor in how to rank your website for important (or any!) key word phrases.  It sounds so easy, doesn't it? All you have to do is get a bunch of business associates or others to link TO your website and you will be at the top of the search engines, having done an effective job of web design promotion. 

Well, it's a little more complicated than just that.  All links are not created equal!!

And the way the links (to your web design) are coded will determine if they are of any influence in the way your website is ranked.  Not only that, but the search engines value links from some websites as more "important" or credible than links from other websites.  Depending upon who is linking to you, one website may be viewed as an "expert" link to your web design, having a high influence on elevating the ranking of your website in the search engines.  A link to your website design URL from another website (that the search engines don't think is important) may have very, very little effect in increasing your search engine rankings.

In some cases, you may be asked to "exchange links."  In other words, a company offers to link to your web design, but asks you to link back to their website as well.  We do not recommend "trading links" in this manner.  Many SEO professionals (ourselves included) do not believe that this will help you at all, and the search engines detect the "link exchange" and therefore devalue it in (not) elevating your rankings.

As web design promotion experts, we focus on getting links to your web site that are "influential" in the eyes of the search engines, and will therefore help elevate the ranking of your website for key word phrases.  Each website search engine optimization program focuses on your specific important key word phrases.  We custom design every link program as part of website design optimization to benefit you and your target internet market.

Contact JCR Enterprise today to discuss a web design promotion and optimization program to assist you in enhanced traffic and potential business expansion.  We have worked with companies within Tampa, Clearwater, St. Petersburg and throughout the United States in designing website optimization programs that produce results.

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