Search Engine Optimization for B2B Internet Marketing for a Financial Services Firm:  Factoring Accounts Receivable

1).

In a Nationwide Business to Business (B2B) Financial Services Internet Marketing Environment, we strive to provide a search engine friendly web design, applying the most thorough search engine optimization techniques. Another key objective was to establish a professional image and concise information within the site itself, so that website visitors would understand the credibility, quality and integrity of this firm. When a website visitor "landed" on this website, we wanted to differentiate this company from competitors.

Capital Funding Solutions does business in a financial services B2B market segment throughout the United States. This market is a very competitive one. The type of financial service provided is called factoring, and allows for companies in a growth mode to bridge the financial gap between outstanding receivables and working capital.  For a company with a growing or healthy business plan, significant level of accounts receivables may impact needed cash flow for on-going business operations.

Prior to hiring JCR Enterprise, a completely different website design had yielded less than 3000 hits per month, with no known business leads.

2).

This site is ranked within the top 5 (and top 10) sites among major search engines including Google, Yahoo, and MSN for dozens of key word phrases. 

3).

An on-going and long term advanced search engine optimization program has continued to increase traffic and search engine rankings for this site.  Many people (understandably) believe that all that matters is what optimization is part of the website design itself. This is not true.  Search engines look at many aspects outside of your website in deciding how to rank it for important key word phrases. We have addressed numerous aspects of optimization beyond the specific website address itself to boost search engine rankings.
 

4).

Search engine optimization techniques applied to this program have all been based on "natural" or "organic" search results. The results listed were not obtained using Pay Per Click or Sponsored Listings.  Research has shown that internet surfers view natural search results as more credible than "sponsored" or "pay per click" listings.  Natural search results have a higher "click through" rate. If your company has a high natural search engine ranking, the internet surfer is likely to view your company as credible.