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Search
Engine
Optimization Tampa, Case Study #1 |
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HP
Aviation, Inc
(www.hpaviation.com)
Located in Tampa, Florida |
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Search Engine Optimization for Business to Business
Internet Marketing
Project Goals and Results: |
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1). |
In a Business to Business (B2B) Internet Marketing Environment,
our goals is to provide
a search engine friendly web design, applying advanced
search engine optimization techniques within the site
itself, as well as external website optimization techniques.
Business focus was the sale (and acquisition of) helicopter parts (sold globally) from the
3 biggest helicopter manufacturers: Bell, Sikorsky
and Eurocopter. As these products are high dollar
capital equipment sales within an international b2b
marketplace, the competition for top rankings is and
continues to be very high relative to internet marketing
and search engine positioning / placement.
Prior to hiring JCR Enterprise, a completely different
website design had yielded virtually no web site
traffic, and no business leads for 3 years.
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2). |
This site is ranked within the top 5 (and top 10) sites
among major search engines including Google, Yahoo, and
MSN for dozens of key word phrases. This includes
the most competitive key word phrase "helicopter parts."
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3). |
An on-going and long term advanced search engine
optimization program
provides continued growth in web site rankings, traffic, business leads,
and sales.
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4). |
Search engine optimization techniques applied to this
program have all been based on "natural" or "organic"
search results. The results listed were not
obtained using Pay Per Click or Sponsored Listings.
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Consider
the convenience this search engine optimization program
offers to a potential customer: Rather than making
numerous telephone calls around the world to different
helicopter parts suppliers looking for a specific part,
the potential customer may just type in the part, brand
or description of what they are looking for into a
search engine. In the event this company has the
part, then they will appear very near the top of the
websites listed in the search engine. Search
engine optimization in this case makes it a lot easier
for both customer and supplier to do business in a more
efficient and less time consuming method of filling
inventory needs. |
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RESULTS:
SEARCH ENGINE OPTIMIZATION
CASE STUDY #1
Website Traffic for HP Aviation,
Inc.
BEFORE Web Design & S.E.O. program by JCR Enterprise: 1000 hits per month
AFTER Web Design & S.E.O. program by JCR Enterprise: 114,721 hits per month
Search Engine Rankings
- Ranked in the top 5 of websites listed worldwide, in 18 out of 18 international
search engines relative to key word phrases describing products offered.
Increase in sales revenues,
greater than
800% and rising
"Search engine optimization
for our website design has been
a cornerstone in taking our business to the next level - in
expanding our global aviation marketplace, and significantly
increasing our revenues."
William Roach, President HP Aviation, Inc
Global Provider of Helicopter Parts & Spares
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